Pembroke Investment in Exeros Technologies: AI Fleets Safer

Pembroke leads investment in Exeros Technologies, using AI to make fleets safer in the UK : Funding will support Exeros Technologies in scaling its VideMatics software, used by leading fleets including the AA, RAC, National Highways and ScottishPower. Pembroke VCT has announced an investment in Exeros, a London-based telematics company, with Cavendish PLC advising on the transaction. Founded in 2009 by CEO Jay Biring and COO Joe Williams, Exeros designs and installs advanced AI-powere`1d camera and telematics systems for enterprise fleets, emergency services, and local authorities.

Partnering with over 200 commercial fleets, its core platform, VideMatics, analyses multi-camera video and vehicle data in real-time to detect risks such as fatigue or distraction. This helps fleets prevent incidents, reduce claims, meet compliance standards, and help drivers get home safely each day. Customers include the AA, RAC, and National Highways with fleets reporting up to 62% fewer collisionsand58% lower claim costs, alongside improved driver safety and reduced insurance premiums.

Across the board, Exeros Technologies' systems typically deliver a positive ROI within six to nine months through reduced accident costs and improved operational efficiency. The new funding will support team growth and product innovation, as Exeros Technologies strengthens its UK position in a video telematics market expected to exceed £12 billion by 2030. This growth is being propelled by increasing AI adoption and evolving safety regulations.

Key initiatives like Transport for London's Direct Vision Standard - which measures how much a Heavy Goods Vehicle driver can see directly through their cab windows - are accelerating demand for more innovative fleet technologies. Fred Ursell, Head of Investments at Pembroke Investment Managers, said:
"Exeros is exactly the kind of founder-led business we like to back, one with deep industry credibility and clear potential to scale. Jay and Joe have built Exeros from the ground up, earning the trust of major fleet operators who are now benefitting from safer fleets powered by the latest AI technologies.

As vehicle safety evolves towards AI-enabled and automated monitoring, Exeros Technologies is redefining how fleets manage safety and compliance, enhancing operations by giving drivers a crucial co-pilot in the cab that protects them and other road users alike. We're excited to support the team as they accelerate software growth and continue setting new standards in intelligent fleet safety." Jay Biring, CEO at Exeros Technologies, said:

"We're incredibly proud to have Pembroke on board as we enter this next phase of growth. With over 15 years of innovation specifically in vehicle camera technology, we've been one of the market-makers in fleet video telematics. This investment allows us to accelerate development of the next generation of AI-powered solutions, embedding intelligence directly at the edge of our vehicle cameras, within our VideMatics software platform, and across driver-facing applications.

VideMatics will quickly become one of the leading video telematics platforms, redefining how fleets use data and video to improve safety, efficiency and compliance.

With Pembroke's track record in scaling exceptional technology companies, we're excited about the road ahead."

Exeros Technologies is led by CEO and Co-Founder Jay Biring, with over a decade of experience in automotive technology and product strategy, and COO and Co-Founder Joe Williams, who leads large-scale fleet safety operations.

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