Eastern Forklift Trucks Joins Bennie’s Growing Fleet

Bennie Equipment Ltd has announced its third acquisition of 2025, welcoming Eastern Forklift Trucks (EFL) into the Bennie family of companies. The addition strengthens Bennie's growing footprint across the East of England, with EFL operating from branches in Bury St Edmunds, Peterborough, and Great Yarmouth. Founded over 13 years ago, Eastern Forklift Trucks has built a strong reputation as a trusted Materials Handling Equipment (MHE) specialist, providing tailored forklift and warehouse solutions across Suffolk, Cambridgeshire, and Norfolk.

Like Bennie Equipment, EFL shares a commitment to customer service excellence and raising industry standards. This acquisition follows Bennie Equipment's recent purchases of Len Griffiths Forklift Services in February and Milton Keynes Forklifts in March 2025--further advancing its strategy of rapid expansion and market consolidation within the UK MHE sector. Paul Brierley, Managing Director at Eastern Forklift Trucks, said the move marks a significant milestone for the business and its people:

"Having worked so hard to build a family feel to our business, it was crucial we partnered with a company that shared our values--not a distant, rigid corporation. Rob and I will continue in the business as Directors, and joining Bennie provides the support we need to sustain our rapid growth. In an ever-changing market, our combined size will bring efficiencies across the business.

I truly believe the UK fork truck market needs a friendly, independent support partner with national service coverage--one that can offer impartial advice and the right product for the job. Bennie is on the right path to fill that gap, and we're proud to be part of that mission. I'd also like to thank our customers and suppliers for their continued support, and our dedicated staff for their hard work--not just over the past 13 years, but throughout my 39 years in this remarkable industry."

As a fourth-generation family business with a proven track record in strategic mergers and acquisitions, Bennie is a natural fit for EFL's culture and ambitions. The acquisition marks Bennie's fifth major milestone in expanding its MHE operations nationwide. With established coverage across the West, Central, and now East of England, the company is well on its way to delivering a truly regional service network.

Both Bennie and Eastern Forklift Trucks will maintain their strong customer focus and commitment to operational excellence as the integration progresses.

Bennie Equipment continues to build on its reputation as an award-winning leader in materials handling solutions--driven by family values, customer service, and a vision to provide regional, reliable, and responsive MHE support across the UK.

For more information visit www.bennieequipment.co.uk


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