IVECO 50th Anniversary marked with Special Edition Vehicles and Global Celebrations

Half a Century of Progress in the Transport Industry

IVECO, a global leader in commercial vehicle manufacturing, is celebrating its 50th anniversary with a year-long programme of special events, exclusive limited-edition vehicles, and a renewed focus on driving sustainable transport solutions. Since its foundation in 1975, IVECO has been at the forefront of commercial vehicle development, combining innovation, sustainability, and reliability to shape the future of mobility. As part of the celebrations, the company is unveiling a series of Limited Edition IVECO S-Way and Daily models, featuring unique liveries and commemorative details.

The celebrations will culminate in "50xBeyond", a landmark four-day event in Turin, Italy, from 12th to 15th June 2025, where industry leaders, partners, and customers will gather to reflect on the company's legacy and its vision for the future.

A Legacy Built on Innovation

IVECO was established in 1975 as a merger of five major European truck manufacturers--Fiat Veicoli Industriali, Unic, Magirus-Deutz, Officine Meccaniche, and Lancia Veicoli Speciali. This union brought together over 150 years of engineering expertise under one brand, making IVECO a pioneer in commercial vehicle technology. Today, IVECO operates with a global footprint, managing seven production sites and eight Research and Development centres across Europe, Asia, Africa, Oceania, and Latin America.

With over 3,500 sales and service outlets in 160+ countries, the brand continues to support its customers with cutting-edge transport solutions. Reflecting on this journey, Luca Sra, President of the Truck Business Unit at Iveco Group, stated:

"Over the past 50 years, IVECO has thrived through collaboration and innovation. Our success is built on the contributions of our employees, dealers, customers, and partners.

Together, we have shaped the history of commercial mobility and are well-positioned for the challenges ahead."

Global Celebrations: 50 Years of Excellence

IVECO's 50th anniversary is being marked with a range of events and activities worldwide. The "50xBeyond" event in Turin will be the centrepiece of the celebrations, featuring interactive exhibits, historical showcases, and forward-looking presentations on the future of commercial transport. Beyond this, the company is organising:

Exclusive Driving Experiences in Turin and Madrid, allowing customers to test the latest IVECO vehicles.
Public Exhibitions in key locations, where IVECO trucks will be displayed in iconic cityscapes.
Community Engagement Initiatives, including interactive art installations that highlight IVECO's role in sustainability.
Local Events Across the Globe, spanning regions from Argentina to Australia, ensuring customers worldwide can take part in the celebrations.

Limited Edition Vehicles: A Tribute to Innovation

To commemorate this milestone, IVECO is launching a range of Limited Edition vehicles that honour its legacy while embracing its future.

Limited Edition IVECO S-Way - Officially launching in May 2025 at the MotoGP in Misano, this truck will be available in three exclusive colours, featuring a gold grille, anniversary stickers, and a commemorative logo.
Limited Edition IVECO Daily - Available in cab and van configurations, with two versions: a Premium edition featuring custom interiors and logos, and a Basic edition with a special door sticker.

These vehicles symbolise IVECO's continued commitment to delivering performance, durability, and sustainabilityin commercial transport.

Sustainability and Future Mobility

IVECO has long been a leader in sustainable transport solutions, pioneering natural gas technology, electric mobility, and hydrogen fuel cell innovation.

The company remains the only manufacturer offering a full range of natural gas-powered vehicles, from light-duty vans to heavy-duty trucks. Building on this legacy, IVECO is accelerating its investments in zero-emission solutions, including:

Battery-electric commercial vehicles, providing reliable alternatives for urban logistics.
Hydrogen-powered trucks, supporting long-haul operations with sustainable fuel solutions.
Advanced telematics and connectivity, enabling businesses to optimise fleet efficiency and reduce emissions.

Looking to the Future: The Road Ahead

As IVECO celebrates this landmark anniversary, it remains focused on pioneering new transport technologies, improving driver comfort, and delivering enhanced customer service. By investing in digitalisation, alternative fuels, and intelligent transport solutions, IVECO is not just reflecting on its past success but actively shaping the future of mobility.

"At IVECO, we are committed to powering the transformation of transport.

Our goal is to continue delivering reliable, sustainable solutions that support our customers and contribute to a cleaner, more efficient industry," added Luca Sra.

As the company enters its next 50 years, it is poised to lead the charge towards a smarter, greener, and more connected transport industry.

More Information:

IVECO - www.iveco.com
IVECO Group - www.ivecogroup.com

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