Lamborghini scraps electric cars to protect its heritage

The roar of a high-performance engine is a signature sound for Lamborghini. The Italian brand has built its reputation on loud, fast, and exciting machines. Many people wondered if that sound would disappear as we move toward electric cars, and Lamborghini CEO Stephan Winkelmann sent a clear message to the automotive world: the company is not ready to go fully electric yet.

Lamborghini has officially decided to cancel its plans for its first-ever production EV. This decision comes after the company looked closely at what its customers actually want. The brand originally planned to release a fully electric model based on the Lanzador concept[1], which was a "2+2" crossover (meaning it had two front seats and two small back seats).

Instead of pushing forward with this battery-powered car, the company will focus on hybrids.

The shift in strategy is a big deal for the famous carmaker. According to Winkelmann, the interest in zero-emission technology among Lamborghini owners is "close to zero." These drivers are not just looking for a way to get from one place to another. They want an "emotional experience" that comes from the way the car looks, how it handles, and most importantly, the noise the engine makes.

Lamborghini is not ignoring electricity entirely, though. The company is leaning into plug-in hybrids. These vehicles use both a traditional gas engine and an electric motor.

This setup allows the car to have the quick boost of a battery while keeping the power and sound of a V8 or V12 engine. For Lamborghini, this is the "best of both worlds." It keeps the cars fast and exciting while meeting new rules about pollution.

One of the biggest surprises in this announcement involves the Lamborghini Urus. The Urus is a high-performance SUV and is the brand's most popular model.

Last year, Lamborghini sold a record 10,747 vehicles, and the Urus was the main reason for that success. Original plans suggested the next Urus would be a full EV by 2029. That plan is now off the table.

Winkelmann explained that the company could not risk its most important car on technology that customers might not buy. The SUV market is much larger and more stable than the "tiny segment" of ultra-expensive supercars. Since the Urus pays the bills for the factory in Sant'Agata, the company decided to stick with hybrid power to keep sales strong.

Investing billions of dollars into electric cars right now would be what the CEO calls an "expensive hobby." He believes it would be financially irresponsible to the company's employees and shareholders to build cars that people aren't ready to buy.

Other brands are racing to be the first to go all-electric, but Lamborghini is choosing to wait until the technology and the market are a better fit. The automotive industry is facing a lot of pressure from governments to reduce emissions. Many people talk about the year 2035 as a deadline for gas cars, but Lamborghini is more worried about 2030.

New rules about how much pollution a car can create will get much stricter by then. To prepare, Lamborghini has already updated its current lineup. The Urus, the Temerario, and the Revuelto are now all hybrids.

Even though the fully electric Lanzador[2] is going back to the drawing board, the door isn't closed forever.

Winkelmann said "never say never," but he insisted the time must be right.

For now, the company will continue to develop its technology so it can react quickly if the market changes.

They want to be ready for the future without losing the "magic" that makes a Lamborghini special.

Via[3]

References

1. ^ Lanzador concept (www.arenaev.com)
2. ^ fully electric Lanzador (www.arenaev.com)
3. ^ Via (www.thetimes.com)