Brilliant, blasphemous or both? Secrets of Ferrari’s first EV uncovered

Needless to say, it won't be an MPV; and will most likely take the form of some type of SUV, in a similar vein to the V12-powered Ferrari Purosangue[1].  Ferrari's analysis showed that, compared to its existing pure-petrol and plug-in hybrid models, an electric powertrain would offer the biggest improvements in areas like performance and driving experience for its more versatile models. Specifically the Purosangue, and the old GTC4 Lusso[2] shooting brake that it effectively replaced.

Prototypes of the Elettrica have been spotted testing several times already, all wearing similar camouflage and sporting some body panels taken from a Maserati Levante[3]. The test cars have provided some clues about the design, such as the flared front wings that feature a more streamlined profile than the Purosangue's. The front bumper showcases an open and aggressive style, and presumably ensures sufficient air flow to cool the battery and motors. 

Ferrari has also worked with a design agency called LoveFrom on the interior of the Elettrica. The firm was founded by Sir Jony Ive, former chief design officer at Apple, and industrial designer Marc Newson. According to CEO Bendetto Vigna, together the two companies have created something "really unique." We'll have to wait until next spring to find out exactly what that is though. 

Why is Ferrari launching its first EV now?

Ferrari is clear on this: it wasn't going to launch its first electric car until the technology available could deliver the driving experience and performance that customers expect of any machine born in Maranello. 

Though it still says something that rival Lamborghini has delayed the launch of its first EV until 2028, which will be five years after it previewed the car with the Lanzador concept[4]. Similarly, Aston Martin has also pushed back the introduction of its first electric car, and now only says it will arrive before the end of decade. When asked why this was the right time to launch the Elettrica, Vigna responded: "we want to show that we are able to harness any technology in a unique way, for the sake of driving thrills for our clients.

And also we want to access another pool of clients that want and will buy a Ferrari, if and only if it's electric."

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References

1. ^ Ferrari Purosangue (www.autoexpress.co.uk)
2. ^ GTC4 Lusso (www.autoexpress.co.uk)
3. ^ Maserati Levante (www.autoexpress.co.uk)
4. ^ Lanzador concept (www.autoexpress.co.uk)
5. ^ sell your car through Auto Express (www.autoexpress.co.uk)
6. ^ find a great deal on a new car, too (marketplace.autoexpress.co.uk)