Generation Logistics Announce Sponsors for Awareness Campaign

Award-winning logistics sector awareness campaign, Generation Logistics, has announced the first four companies to have signed up to support the campaign's fourth year, GL4. Asda, Europa and TJX are involved for the fourth successive year, having been part of the initiative previously. They join a roster of trade associations that have already pledged support, including the Chemical Business Association, Cold Chain Federation, The International Air Cargo Association and Rail Freight Group.

Following three successful years of the campaign - during which it built a substantial social profile and education offering as part of its mission to address the skills gap and raise awareness of the sector's opportunities to young people - year 4 has an additional aim. As a means of demonstrating the diversity and accessibility of pathways within the sector, Generation Logistics will seek to actively boost the reach and profile of individual participating sponsors, as well as the collective group, by helping them directly access its audience of 13-24 years olds. Bethany Windsor, Programme Director for Generation Logistics, commented: "We're absolutely thrilled to be welcoming our fourth year sponsors on board, including familiar faces who are continuing to demonstrate their commitment and dedication to the campaign, as well as onboarding new companies and the exciting opportunities that these bring with them.

"The variety of sponsors so far cover all facets of the supply chain, which is crucial to future-proofing the sector, and especially so when speaking with the available talent pool. Encouraging the next wave of logisticians is the responsibility of all of us working within the sector, and we look forward to building on these efforts as we move into the campaign's fourth year, thanks to the support of our committed sponsors." Over the past three years, Generation Logistics has shone a spotlight on the many career opportunities available to young people within the logistics sector.

Awareness of careers in logistics grew in this period by 37%, with the campaign reaching an audience of over 658 million people, accumulating an impressive 8.3 million social engagements along the way.   However, as the campaign's executive sponsor Phil Roe explains, the challenge is far from over: "Receiving support and backing from the sector plays a highly crucial role in the campaign's capability to meet its overarching goals, and our ability to nurture the next generation of talent. Efforts must continue to raise awareness, educate and support younger people, and this won't be complete until there is a much more thorough understanding of the industry and the many valuable career opportunities on offer.

Generation Logistics offers a great opportunity for sponsors to showcase the amazing work they are doing to support the future of our sector - I'd urge businesses of all sizes to get behind the campaign and ensure we can all continue to recruit the talent we need for years to come." The campaign's fourth year will see Generation Logistics evolve its approach, as it collaborates closely with sponsors to highlight the diversity and benefits that the sector offers young people. As part of this new approach, that campaign has created a tiered support model to give sponsors a raft of expert marketing benefits, spanning campaign concepts and content, paid social, video production, masterclasses and training, press opportunities, case studies, job listings access, speaker slots. The campaign has also been bringing logistics into classrooms through education initiatives, including curriculum-mapped lesson plans and school visits, as well as a focused week of activity for schools and educators in Generation Logistics Week, held every summer.

These options can be tailored to investment levels and delivered in collaboration with the goals and planned activity of in-house marketing teams. Bethany continues: "We're so proud of what we've achieved within our first three years, and our fourth year will see us continue to push these boundaries as we work to raise awareness of the diverse career options available to young people - all of which wouldn't be possible without the fantastic support of our sponsors.  "For any companies who may be interested in joining the campaign and becoming a sponsor themselves, information and available packages can be found on the Generation Logistics website.

We look forward to welcoming sponsors from right across the sector on board and moving towards the campaign's fourth year running!"

If you would like to register your interest in becoming a Generation Logistics sponsor for Year 4, please visit: www.generationlogistics.org/year4 

Transport & Logistics - Driving The Industry Forward