Dorset Jurassic Coast among top 10 UK destinations

Dorset's Jurassic Coast has emerged as a favourite destination, with nearly a quarter of drivers having explored the stretch between Swanage and Lyme Regis, according to a recent AA/Yonder survey. The coastline's fossil-rich cliffs and sweeping sea views continue to attract visitors looking for a convenient weekend escape. While Cornwall remains the UK's top summer holiday spot for longer journeys, Dorset ranked seventh in the AA's list of most popular destinations, just behind the Lake District and ahead of Yorkshire.

The Jurassic Coast, the UK's only natural World Heritage Site, remains a standout option for those opting for shorter trips. READ: AA unleashes Jurassic World-themed vans on roads this summer[1] The survey also revealed that only around 10 per cent of drivers plan to travel more than 200 miles in any given week this summer, reflecting a move toward more frequent, shorter breaks.

This trend may be driven by factors such as rising fuel costs and evolving lifestyle preferences. The AA Route Planner has highlighted a notable difference in fuel prices depending on the route taken. Motorway service stations charge an average of 16p more per litre compared to A-road alternatives.

For example, travellers heading from London to the West Country via the M4/M5 corridor paid an average of 155.2p per litre for petrol and 163.2p for diesel. In contrast, those using the A30 or A303 routes paid 139.2p for petrol and 147.3p for diesel. READ: AA reveals third of drivers are still ignoring the two-second gap rule[2]

Edmund King, president of the AA, said: "As the summer unfolds, the AA continues to support drivers with expert route planning, travel advice, and breakdown cover - whether they're heading to the Cornish coast or cruising through the Pyrenees. "Our analysis shows that fuel prices can vary significantly depending on where you fill up, with motorway service stations charging, on average, 16 pence more per litre than nearby A-road alternatives. "That difference can add up quickly, especially for families travelling long distances.

"By using tools like the AA Route Planner and checking fuel prices in advance, drivers can make smarter choices that help stretch their holiday budgets further." For those planning trips along the coast, the AA advises conducting a full vehicle check before setting off. This includes ensuring tyres are correctly inflated, checking oil, coolant and screen-wash levels, and testing lights and wipers.

Drivers are also reminded to ensure they have enough fuel or EV charge to accommodate unexpected delays or diversions. READ: Jurassic Coast named one of UK's most electric vehicle-friendly road trips[3] For those looking to venture abroad, France and Spain remain the most popular international destinations.

The AA recommends its European Breakdown Cover for added peace of mind when driving overseas.

Despite changes in travel behaviour, the enduring appeal of the Jurassic Coast continues to draw visitors seeking a scenic and accessible getaway.

With its dramatic cliffs, historic charm, and opportunities for fossil hunting, the region remains a highlight for holidaymakers looking to make the most of the British coastline.

References

1. ^ AA unleashes Jurassic World-themed vans on roads this summer (www.dorsetecho.co.uk)
2. ^ AA reveals third of drivers are still ignoring the two-second gap rule (www.dorsetecho.co.uk)
3. ^ Jurassic Coast named one of UK's most electric vehicle-friendly road trips (www.dorsetecho.co.uk)