Prometeon Tyre Group Appoints Steve Tift as new MD

Prometeon Tyre Group, a leading company in the development, production and marketing of tyres for the commercial, agricultural and OTR sectors, has announced Steve Tift as its new MD for the UK and Eire. Tift steps into the role with nine years of experience at Prometeon, where he has played a key role in developing successful sales teams and strengthening customer relationships. Joining in 2016 as Business Development Manager, Tift's commercial strengths saw him quickly promoted to UK Sales Manager and then Sales Director in January 2023.

Commenting on his promotion, Tift said: "I am incredibly proud to be working for Prometeon, I love this company. I've been here for almost nine years, and developing and rebuilding successful sales teams has been my proudest achievement, along with the growth we've achieved in Ireland which has been unprecedented with our strategic partnerships." With a sharp understanding of the cost pressures facing road transport operators, Tift is approaching 2025 with a clear and pragmatic vision. "The year ahead will undoubtedly present challenges as we work to grow the Prometeon brand in a market facing significant cost and operational pressures," Tift acknowledged. "However, I am confident that opportunities exist across all segments.

By offering long-term, sustainable solutions, we can provide our customers with the peace of mind they need--delivering reliability, performance, and cost-effectiveness to support their operations." Exciting time for the business Following the launch of the first ever Prometeon-branded tyres during 2024, Tift reveals there are many new products in the pipeline for 2025 and 2026. "This is an exciting time for Prometeon," Tift added. "Our premium products are already delivering exceptional real-world performance, and we're looking forward to unveiling even more innovations in 2025.

I'm eager to share these developments with our customers and partners as we continue to raise the bar in the tyre industry." The new MD attributes his past commercial successes to the collective strength of his team rather than individual achievements. He plans to build on this ethos as he takes the helm of the sales team Prometeon has assembled in the area.

"I strongly believe in the power of the collective voice," Tift explained. "I am fortunate to lead a team of incredibly passionate individuals, and my goal is to empower them further through a collaborative and inclusive approach that inspires a shared vision for success." Tift's strategy focuses on sustainable growth, strengthening existing customer relationships, and forging new partnerships with end users and dealers. "The tyre and haulage industries are unique in how deeply good relationships and trust shape business success," Tift said. "End users must feel valued and heard, and their needs should remain at the heart of everything we do.

By closely monitoring industry changes, we are committed to developing innovative solutions that address our customers' evolving requirements."

Transport & Logistics - Driving The Industry Forward