The7stars lifts Thinkbox TV Planning Awards Grand Prix

The7stars has won the Grand Prix at the 2024 Thinkbox TV Planning Awards, run in partnership with Campaign. The agency scooped the top prize for its work with People’s Postcode Lottery at an afternoon ceremony yesterday (July 10), at London’s ONE Marylebone, hosted by comedian, writer and actress Lou Sanders. The campaign also won the “Best TV ad planning” category.

Wavemaker was a big winner at the annual awards, picking up the TV Planning Agency of the Year prize, along with gongs for “Best TV newcomer” for Back Market and, together with IMA-HOME, for “Best use of sponsorship” with Jet2holidays. Last year’s Grand Prix winner MG OMD won “Best standout idea” this year – a new prize for 2024 – for its work with Age UK. Young TV Planner of the Year is Sophie Gildert of EssenceMediacom UK, following in the footsteps of last year’s winner, Lydia Saxby of Wavemaker.

Saxby was one of this year’s 16-strong judging panel[1], which also included marketers from Boots and Britvic and Campaign media editor Beau Jackson, alongside other industry experts. Find more details – and videos – of the award winners and nominations here[2].

Winners and finalists

Grand PrixThe7stars for People’s Postcode Lottery Best use of sponsorshipWavemaker North and IMA-HOME for Jet2holidays

ShortlistedThe7stars for JD WilliamsHearts & Science for Jaguar Land Rover Best use of contentPHD for Audi ShortlistedEssenceMediaCom UK for BennendenMG OMD for Age UK

Best small budget use of TVYonder Media for Alzheimer’s Research UK Highly commendedHearts & Science for Cialis ShortlistedRepublic of Media for ScotRail

Best ongoing use of TVEssenceMediaCom UK for Hillarys Highly commendedOMD UK for Walkers ShortlistedMG OMD for MotorwayMG OMD and Wavemaker for Department for Education

Best TV ad planning The7stars for People’s Postcode Lottery ShortlistedOMD UK for LidlRepublic of Media for Bet365Havas Media UK for More Than Best TV newcomer Wavemaker UK for Back Market

ShortlistedTotal Media for AJ BellRepublic of Media and Mr President for The Woodsman Whisky Special Prize: Best standout idea MG OMD for Age UK Young TV Planner of the YearSophie Gildert, EssenceMediacom UK

ShortlistedDaniel Trout, Wavemaker UKJamie Smith, EssenceMediacom UKAlex Onslow, OMD UKClaire Hicks, EssenceMediacom UKIlaria Gallo, Starcom

TV Planning Agency of the Year Wavemaker UK

ShortlistedOMD UKEssenceMediacom UKMG OMD

References

1. ^ judging panel (www.campaignlive.co.uk)
2. ^ Find more details – and videos – of the award winners and nominations here (www.campaignlive.co.uk)