Nationwide moves 70m bulk mail contract to Whistl

Whistl, the logistics specialist in e-fulfilment, mail, and parcels, has been awarded the contract to supply Nationwide with Bulk Mail downstream access services. Nationwide is the world’s largest building society, with over 17 million customers. The contract covers all of the Building Society’s transactional and marketing mail items.

The Bulk Mail DSA contract is one of the largest in the UK. Whistl has wanted to work with Nationwide for many years and clinched the deal after offering a compelling long-term relationship with competitive pricing, cost savings and a proactive approach to managing the contract through a dedicated Account Team. The announcement of the Nationwide win coincides with the 20th anniversary of Whistl, then known as TNT Mail, winning its first DSA customer – Sky, following the deregulation of the UK postal services in the early 2000s.

Nick Wells, Executive Chairman of Whistl, said: “This is a fantastic win for Whistl based upon a tenacious and customer-first approach by the whole team.  It has taken a few years to land this contract. Still, our proactive approach, passion, focus on delivering added value, and cost-effective solutions have taken this opportunity over the line. We look forward to building a long-term relationship with Nationwide in the coming years.”

Marcus Farr, Senior Operations Manager, Business Services Nationwide, said, “As a Mutual, we are always looking to work with partners who can help us deliver value for money to our members while meeting our high service delivery standards. The passionate and proactive approach from the team at Whistl, coupled with their industry insights and knowledge, has enabled us to deliver a cost-effective and efficient service which will ensure we can continue to deliver critical communications to our customers in the years ahead”. Whistl continues to be the UK’s largest DSA Bulk Mail operator.

In 2023, it continued to grow its share of the overall DSA market by 1.12% despite market volumes returning to a long-term decline trend of 6-8%.