Rossi’s boss reveals why Princess Kate’s ‘clever’ mother chose him …

Rossi's boss reveals why Kate's 'clever' mother chose him to save party firm <i>(Image: PA / Rossi's)</i>

Rossi's boss reveals why Kate's 'clever' mother chose him to save party firm (Image: PA / Rossi's)

THE Essex millionaire businessman who has saved a party firm founded by the Princess of Wales’s parents has revealed why he was chosen to buy the business.

Party Pieces Holdings, founded by Carole and Michael Middleton in 1987, has been sold to entrepreneur James Sinclair[1] in a pre-pack administration deal. The business sold party decorations and supplies.

Mr Sinclair is the CEO of the Partyman Group which owns Southend's historic Rossi Ice Cream[2], as well as Marsh Farm, Partyman World and more.

Speaking to the Daily Mail, he has revealed Carole Middleton chose to sell the party firm to him because she backs his plans to "get kids away from screens".

He told the Mail: "I'm very excited by this new venture and we will be operating our own firm called Crafty Pieces within the Party Pieces brand.

"It's going to focus mainly on products for children and be a spinoff of the Party Pieces brand which was set up by Carol and her husband and was a fantastic operation for more than 30 years.

"We started speaking around three months ago and we got on really well, she is an inspirational businesswoman, and she is very clever, intelligent and the Royal Family are fortunate to have her.

"We will be marketing slime teddy bears and lots of hands-on things for children to play with and Carole was delighted with the ideas that we had.

"We both said the main thing was to get kids away from screens and we want to preserve the Party Pieces brand that she helped set up and she will still be available on the telephone for us."

He has taken the business under his wing alongside his other successful businesses.

The party business and its assets have been purchased by Mr Sinclair's Teddy Tastic Bear company.

Mr Sinclair added: "What I will say is that Carole has exceptional entrepreneurial flair and it's an exciting brand to be within with.

"We are going to get behind and it and make it a driving force for the UL economy.

"She's almost 70 years old but is still full of energy and we held discussions over the telephone and at their place, and it's quite clear she is also a busy grandparent.

"She is hard working and as a consequence we can see that in Kate, the Princess of Wales and the Royal Family are fortunate to have both of them, you can really see Carole in Kate."


  1. ^ has been sold to entrepreneur James Sinclair (
  2. ^ owns Southend's historic Rossi Ice Cream (