Brits proving stubborn on favourite type of milk – Derbyshire Live
Brits are unwilling to compromise on their favourite type of milk, according to new research.
But in a bid to avoid confrontation, almost half of us admit to keeping more than two types of milk in their fridge at home.
More than seven in ten Brits (71%) refuse to compromise on their favourite milk, with 49% having more than one type in their fridge to prevent domestic friction.
A recent survey conducted by Arla B.O.B Semi Skimmed revealed the new findings and Catriona Mantle, head of milk at Arla B.O.B, said: “Our research has shown that we are a nation of milk aficionados who are passionate about the type of milk that’s stored in our fridge.
“We know that taste is so important for those who consume milk and it can be hard to compromise if you do have a favourite which is why we’ve launched the Arla B.O.B Semi Skimmed – an innovative new milk that means shoppers don’t have to choose between their favourite milk, as you can have all the taste of whole milk, in a semi-skimmed!”
When it comes to the nation’s milk preferences, nearly three quarters (61%) admit that taste is the biggest factor they consider when deciding which milk to pick up in the dairy aisle, with 83% claiming that they can taste the difference between whole and semi-skimmed milk.
While half (50%) state they would opt for the milk they personally prefer, rather than the overall favourite milk of their household.
Out of all the dairy products, milk is the one that us Brits cannot live without, with 46% of Brits claiming they could not last a week without having their favourite milk in their tea, coffee, or cereal.
In fact, research shows that over half of Brits would go out in the evening just to make sure they have milk in the fridge for the next morning.
It really is a staple in our diets, with 81% of us enjoying a splash of it in our tea or coffee, 78% using it for our cereal, and 40% having it as a drink on its own.
Despite our strong taste preferences, 77% admit to missing out on the delicious taste of creamy whole milk, due to believing it’s too full of calories and fat.
Fortunately, a new semi-skimmed milk that tastes just like whole milk has hit the dairy aisle so households can enjoy creamier milk at home, with half the fat of whole milk, but still full of taste.
Arla B.O.B Semi Skimmed has recently taken to the streets to test whether Brits can really taste the difference between whole milk, and a semi skimmed that tastes like whole.
Through consumer research, Arla B.O.B found that its new milk bridges that much needed gap and offers shoppers an everyday milk that doesn’t compromise on taste. In fact, based on a statistically valid comparative taste test, 80% of consumers who regularly enjoy a fresh whole and/or semi-skimmed agreed that B.O.B Semi Skimmed 'tastes like whole milk', granting dairy consumers more moments of permissible indulgence.
Arla B.O.B Semi Skimmed shoppers will notice the Arla C.A.R.E logo on the milk bottle – a moniker that gives shoppers the confidence that their milk is produced with the highest on-farm standards, including the scheme’s ‘Free to Graze’ claim.
It provides the assurance that it has been produced by farmers that are working hard to reduce their impact on the environment through renewable energy plans and initiatives that support nature and increase biodiversity.
The Arla B.O.B Semi Skimmed milk is available in most major supermarkets. For more information on Arla B.O.B Semi Skimmed milk visit: https://www.arlafoods.co.uk/brands/arlabobmilk/[1]
References
- ^ https://www.arlafoods.co.uk/brands/arlabobmilk/ (www.arlafoods.co.uk)