Brits are keeping multiple milks in their fridge to cater to new …
Millions of Brits now stock more than one type of milk in their fridge to cater for the nation's changing tastes.
A poll of 2,000 adults found 31 per cent make sure they have multiple variations of milk at all times.
But passions run high when it comes to preferred milk choice as 71 per cent are unwilling to compromise on what’s in their fridge.
While 45 per cent admitted they couldn’t do without their milk and 30 per cent could not last a week without it for their tea, coffee, or cereal.
Catriona Mantle, head of milk at Arla B.O.B, which commissioned the research to launch its best of both semi-skimmed milk that tastes like whole milk, said: “Our research has shown we are a nation of milk aficionados who are passionate about the type of milk that’s stored in our fridge.
“We know that taste is so important for those who consume milk, and it can be hard to compromise if you do have a favourite.
“It's clear milk is a staple item in everyone’s lives that we can’t live without, and it’s a shame some are opting to miss out on the creamy taste of whole milk due to the perceived fat or calorie content.”
Brits now stock multiple milks in their fridge (Image: sergeyryzhov/Getty Images)
Further research of 2,000 adults also found 61 per cent consider taste to be the biggest factor when deciding which milk to pick up in the dairy aisle.
And 83 per cent claimed they can taste the difference between whole and semi-skimmed milk.
While half would opt for the milk they personally prefer, rather than the overall favourite milk of their household.
And 46 per cent per cent of those polled via OnePoll[1], would be annoyed if they woke up in the morning and there wasn’t any milk.
It also emerged 54 per cent would go out in the evening just to make sure they have milk in the fridge for the next morning.
More than eight in 10 (81 per cent) enjoy a splash of it in their tea or coffee, while 78 per cent use it for cereal, and 40 per cent have it as a drink on its own.
But 70 per cent feel they miss out on the taste of creamy whole milk, due to a belief it’s too full of calories and fat.