Tires with the Wow Factor: Conti Hybrid Wins Red Dot Award

The design of both winning tires, particularly of the tread, clearly visualizes the operating principles at play. And tire design is of crucial importance for ensuring our products are clearly distinguishable from those of other brands. “When developing the Generation 5 tires, we were looking to bring a logical evolution of the long series of successful Conti Hybrid truck tires onto the market, with its innovations easily identifiable,” adds Kaiser. “We also had to come up with an appropriate design language that would indicate the tire’s use in freight haulage.” The hexagonal hatching effect on the tire sidewall links it to the tire segment covered by the Conti Hybrid Gen5 series.

This has a particularly strong brand-enhancing effect when the tires are fitted on the vehicle.

In addition, new application icons combine with the product name to illustrate the tire’s suitability for different road conditions.

It all adds up to a thoroughly successful development concept that gets the vote of professionals on both a functional and design level.