Staffordshire’s quality of life offer highlighted through new campaign

Posted on Sunday 30th April 2023

The Roaches, Staffordshire Moorlands People from across the UK and beyond will discover Staffordshire's assets and why it's a great place to live and work through a new campaign. Launching on Staffordshire Day tomorrow, Monday May 1, A Place to Thrive includes a new brochure detailing why more people are choosing the county as their home.

The campaign is led by We Are Staffordshire - which markets Staffordshire as a place both nationally and internationally. With natural green spaces including The Roaches and Cannock Chase Area of Outstanding Natural Beauty to leading national attractions such as Alton Towers and the National Memorial Arboretum, Staffordshire is becoming a standout destination for people relocating. Average house prices in the county are around GBP6,000 lower than both the West Midlands and Cheshire and it has great road and rail connections with London, Birmingham, Manchester and Liverpool.

The Place to Thrive document includes information on Staffordshire's schools, colleges and universities - with 85 per cent of its schools being rated at good or outstanding by Ofsted. It sets out why Staffordshire is a top place to do business from big industry names like JCB and Jaguar Land Rover to the thousands of start-up businesses which are thriving here. Sixty-one per cent of start-up businesses in the county survive their first three years which is higher than the UK average.

Each of the county's eight thriving districts and boroughs are featured, including their bustling towns and villages and countless attractions for all the family. People can read the full brochure by visiting: www.wearestaffordshire.co.uk A video on Staffordshire's offer can be viewed at: https://youtu.be/rFEiX-QAPH4

Staffordshire County Council's deputy leader and cabinet member for economy and skills Philip White said: We're excited to be launching A Place to Thrive on Staffordshire Day. Through the brochure and wider campaign people will really be able to get a feel for our county and why it's attracting new residents from other areas all the time.

We know what a great county Staffordshire is and all it has to offer and we want to share its assets far and wide. The campaign enables us to capture this and present to potential new residents, helping to sell the county on the national and international stage. We'd urge people to take a look and share with friends, family and work colleagues across the country."

Hannah Ault is place board chair of We are Staffordshire and managing director of ceramics material manufacturer Valentine Clays Ltd. She said: I believe our county offers an outstanding quality of life for its people, with boundless natural assets and proud history at every turn.

I firmly believe that Staffordshire has an innovative and bold future and for me.

It is the only place I will ever call home."