Rolls-Royce Motor hails record year as bespoke orders hit high

Rolls-Royce Motor Cars said 2023 was a record year as appetite for high-end vehicles remained strong.

A record 6,032 models were sold over the year, compared to 6,021 in 2022, the luxury carmaker said on Monday.^[1]

Bespoke commissions themselves hit a new peak, the BMW-owned carmaker added, driven by demand in the Middle East.

“The Middle East maintained its position as the leading source of highly elaborate and technically demanding bespoke commissions,” Rolls-Royce Motor said.

Rolls-Royce’s private office in Dubai, which opened in 2022 as the first outside of the UK, helped drive such sales in the region, according to the carmaker.

“The record level of bespoke commissions, both by volume and value [...] underlines our position within the luxury sector, offering our clients opportunities for self-expression and personalisation they cannot find anywhere else,” chief executive Chris Brownridge said.

Record deliveries were also seen in the Asia-Pacific and European regions, with North America representing the company’s largest market before China.

Rolls-Royce’s Cullinan was the company’s most-requested model globally, followed by the Ghost, with prices for each starting in the low-to-mid hundreds of thousands of pounds.

The Phantom remained Rolls-Royce’s “pinnacle product,” the company said with the all-electric Spectre also enjoying “enormous interest” after being unveiled in late 2022.

“It’s especially encouraging to see the enormous interest in and demand for Spectre, supporting the decision to adopt a bold, ‘all-electric’ strategy for future model development and production,” Brownridge added.

References

1. ^{^} on Monday. (www.press.rolls-roycemotorcars.com)