Winter World Cup and Christmas could deliver major challenge for FMCG, Palletways predicts

 

The European FMCG market could see an "unparalleled twin peak" of consumer demand in the fourth quarter of 2022 as a winter World Cup and Christmas arrive back-to-back for the first time, according to Palletways.

The network's pallet movement figures across Europe show a 16% jump in pallets in the three months leading up to and including the 2021 football European Championship Final, compared to usual summer pallet movement trends, Palletways has revealed.

This surge is in addition to the [...]

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