Sustainable In-Store Packing: A Critical Trend in Retail

Forrester's recent predictions* confirm a trend that we are all seeing, namely the importance of the circular economy to retail businesses. They also highlight growing expectations related to the handling of customer returns. Both of these issues speak directly to brand reputation and customer experience as key factors in years to come - an arena where better packaging can help.

Ranpak created the first environmentally responsible system to protect products during shipment, earning Ranpak a reputation as an innovative leader in e-commerce and industrial supply chain solutions. Now that stores have reopened and customers are once again taking advantage of the in-store experience, we have turned our attention to providing more sustainable in-store packing solutions as well. First and foremost, consumers want fast, efficient in-store packaging, and they are increasingly demanding paper-based solutions to avoid the use of plastic packaging materials such as foam and plastic air bubbles, which diminish the customer experience due to their contribution to plastic pollution.

Retailers need solutions that are sized to their needs - regardless of how large or small they are, space is always a concern. That's why Ranpak has introduced its suite of Pack-in-Store solutions, paper-based packing systems that integrate easily into any retailer's current setup, offering a cost-efficient, simple packing process and a small physical footprint. All four solutions in the suite are now available across Europe, the Middle East and Africa. oThe latest Pack-in-Store innovation for in-store use is the award-winning Wrap 'n Go(TM) converter, a new patented dispenser for sustainable paper-based Geami(R) packaging that expands die-cut paper into a protective 3D honeycomb structure, with optional soft tissue interleaf paper.

No adhesive tape or cutting required. oFor an attractive and convenient top-of-counter packing solution, Geami EX Mini is a handy dispenser box. Enhancing the in-store experience and designed to expand die-cut paper into a protective 3D honeycomb structure. oGeami Sheets is a small Geami box, with die-cut paper that can be expanded into a protective 3D honeycomb structure and can be easily positioned below a counter. oFillPak Go(TM) is a simple and highly efficient packaging for start-up companies or low-volume void fill users.

It integrates easily into any packing environment. Ranpak's goal is to help you delight your environmentally conscious customers with pleasing, sustainable packaging. No plastics included.

* Fiona Swerdlow, Sucharita Kodali, Forrester, Predictions 2022