Truck Wars: Ford shows off new, entry-level F-150 Rattler off-roader

Mustang has the Shelby cobra snake. Now F-150 has the Rattler.  Ford introduced another weapon in Detroit's Truck Wars on Tuesday with the all-new, 2023 F-150 Rattler.

Appealing to customers' insatiable appetite for all things outdoors, Rattler will be the entry-level, off-road model below the Tremor and the range-topping Raptor. The Rattler brings distinctive badging and standard four-wheel drive and all-terrain tires to conquer the dirt. "Our new F-150 Rattler offers aspiring adventurers an off-road option with expressive looks and capability in one package," said Ford truck marketing boss Todd Eckert. "This truck builds off the F-150 off-road legacy while allowing us to introduce new customers to the right blend of styling and value in the F-150 lineup."

From Maverick to Ranger to Bronco to three F-150 off-road variants, Ford's truck-based lineup spans a range from £21,000 to near-six figures. Built off the XL series trim, the F-150 Rattler features the off-road FX4 package of skid plates, electronic rear-locking differential, hill descent control, and off-road shocks for traversing rough terrain. Under the hood, the Rattler will option a buffet of Ford powertrains, including 2.7-liter V-6, 3.5-liter V-6, 5.0-liter V-8, and twin-turbo 3.5-liter turbo-V-6.

Rugged all-terrain tires help put the power to the ground. You'll know the Rattler package by its dual-exhaust out back and unique Rattler sticker on the bed. The exterior is trimmed black with 18-inch aluminum wheels and a Rattler fender vent graphic.

When the 2023 Rattler goes on sale this fall, it will come dressed in Agate Black, Antimatter Blue, Avalanche, Carbonized Gray, Iconic Silver, Oxford White, Rapid Red and Stone Gray. Inside, there is more black, with Onyx cloth seats highlighted with bronze accents evoking a desert theme.  Henry Payne is auto critic for The Detroit News.

Find him at [email protected] or Twitter @HenryEPayne.