Ellesmere Port flower shop crowned one of the UK’s best florists

Ellesmere Port florist Blooming Lovely has been accepted into the exclusive Good Florist Guide, the gold standard of floristry and the only merit-based guide to the finest florists in the UK and Republic of Ireland. Acknowledged as the 'little black book' of the very best British and Irish florists Blooming Lovely were awarded the prestigious accolade last week. Owners of the Whitby florist, Dawn and Steve Corcoran described themselves as 'being over the moon and bursting with pride' with this welcome news.

No-one can buy their way into the Guide, Blooming Lovely underwent a rigorous evaluation process before being approved and were assessed by industry experts to ensure that they met the strict criteria of not just offering gorgeous designs, but also the best service and value for bespoke floristry and flowers.

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Commenting on their success, Dawn said: "We are delighted to be accepted into the Good Florist Guide. We are passionate about flowers, design, quality and the service we give to each one of our customers so it is wonderful to have this recognised. Steve added: "What's special about our business is that we focus on purchasing the highest grade stems direct from the growers in Holland which ensures that each stem maintains it fresheness and lasts longer for our customers."

Caroline Marshall-Foster, editor of industry bible The Florist magazine and founder of Good Florist Guide, set it up as a way to ensure customers always receive top quality floristry from businesses that value excellent customer service. Caroline said: "You can buy flowers virtually anywhere these days. But nothing really beats the experience of receiving fabulous flowers from a truly bespoke florist and without it costing an arm or a leg.

"The Good Florist Guide is my way of sharing all that is good about floristry.

It allows consumers to know that the florist they use is able and willing to go the extra mile and make all their purchases, big or small, truly special."

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